Close to 50% of all searches are with local intent and 4 out of 10 consumers use local search at least once a day. If your business is not showing up in the first position, Convirtiò can help.
One of the best ways to create an effective Local Search Engine Optimization campaign is by implementing three main factors, NAP consistency, on-site optimization and reviews.
The consistency of your information on various websites plays an important role in how Google views your organization. Your NAP (“Name, Phone, Address”) must be accurate on these sites to optimize your recognition. The must match with Google My Business to obtain relevance within their search engine.
Things such as your website URL must be consistent across all listings. Also, the quality & quantity of “citations” (directories) should be a vast selection of verified & personalized information pertaining to your company. The goal is to create a plethora of backlinks referring to your website.
Keywords are vital to your SEO campaigns. Search engines such as Google and Bing, use keywords relevancy in their algorithm programs to determine what your website is all is about. This is how they determine what keywords you will rank for within a particular search.
Since a majority of people access websites via mobile devices, having a mobile friendly website is vital. Better yet, implementing customer engagement within your website, enhances your accessible data output, which leads to data that's more available.
There are many factors that determine a company's local ranking within their local market. The main three are:
Relevance
Prominence
Location
Search Relevance
This relates to how well a local listing coincides with what a prospect is inquiring about. A company should have a complete, detailed, and informative identity compiled, so that Google can understand your business. This enables them to list you within relevant searches.
Business Prominence
The popularity of your business is what is referred to as prominence. This is based off of information that’s compiled throughout the web via links, articles, reviews, and directories.
Google has a score count that factors your position based from things like positive ratings and reviews. Positive reviews and ratings will enhance your position within local search engines.
Obtaining a great search ranking has little to do with paying someone for a determined position. It is based off of algorithms that are constantly being changed to be more efficient. This makes it fair for everyone and not just organization with deep pockets.
Business Location
How far a potential search result from the location keyword used is pertinent regarding a search. Users should specify a particular location pertaining their search inquiry. Google will determine the distance based on the information provided about their search inquiry.
Typically, a company can improve their ranking in the first 60 days and most businesses will see first page results in 90-120 days from the day they begin implementing these three factors.
Having your website local SEO efficient will be an additional tactic towards improving your local search ranking. There are certain factors that will optimize your search position, some are :
The consistency and the value of your online content are critical regarding your company’s search engine placement. Maintaining your image and information are essential towards a businesses marketing success. A search engine’s ability to extract information from an array of online sources enhances your credibility and validity. Make sure your up-to-date on all three factors to maximize your SEO efforts.
Social Media Marketing
Drive traffic and conversions with captivating social media content
The average internet user spends 30% of their time on social media networks, and more than 3 billion people use social media at least once a month. Is your business reaping the benefits?
Maintaining visibility online is critical to your brand’s existence, and relevancy and a presence on social media is more important than ever before. We keep your business top-of-mind by developing industry-leading content that is tailored to your audience.
Facebook + Instagram + Oculus + Pinterest + Snapchat + TikTok + Twitter + WhatsApp + YouTube