Did you know that 50% of users who do a local search on a mobile device for a business near them visit their business within a day of their search, which means it’s essential that your website ranks at the top of the search engine results page (SERP) and Google’s ‘Map / Snack Pack’.

Follow the Convirtio Conversion Checklist to Grow Your Businesses in the Mobile & Local Search World

Search Keywords - Target keywords that are present in these key locations:

Website pages are optimized with targeted keywords
Listings
Reviews
Social sites

Competitor Research - Make a list of competitors in the area and compare these SEO stats:

GMB ranking for top keywords
Organic rankings for top keywords
Review quantity and quality across top relevant review sites like GMB, Facebook, Yelp, etc.
Number of links
Number of citations
Site Speed
Social Stats

Google My Business Listing - Do you have a GMB Listing? Is it optimized and showing your business at the top of the “Map Pack:”?

Has a GMB listing?
If so, is it claimed and verified?
Is all the business information present and correct?
Has multiple reviews and a high cumulative rating?
Are you Responding to reviews?
Has proper Google My Business categories?
Has multiple images of your business?
Has recent and consistent GMB posts?
Has a well thought out and developed Questions & Answers section?

Reviews - Do you have Quality Reviews and are new reviews generated on a consistent basis? Does your business have positive ratings and reviews on core review sites?

Google My Business
Facebook
Yelp
Citysearch
Dex
Mapquest
Chamber of Commerce
Yellow Pages

2. Has positive ratings and reviews on industry-specific sites?

Houzz
Tripadvisor
Healthgrades

Links

Has multiple relevant local links?
Has links with industry or vertical topic clusters?
Has links with high domain authority?
No spammy, off-topic links
No links from resource pages that contain hundreds of links
No links from guestbooks that contains hundreds of links

Citations

1. Name/Address/Phone is correct for structured citations

Yes Always!
Somewhat Often
Seldom or Never

2. Name/Address/Phone is correct for Unstructured citations

Yes Always!
Somewhat Often
Seldom or Never

Schema-Markup for Local

Has correct schema markup on the website?
Has correct JSON-LD on the website?
Has correct schema markup on website pages-posts?

Main Pages

Optimized for top-performing keywords
Has keywords in meta tags (title and description)?
Title lengths are about 65 characters (512 pixels)?
Meta description lengths are 225-300 characters?
Has keywords in page titles?
Has keywords in URL? (It’s okay to have stop words, or break up long-tail keywords as long as all words are contained)
Has brand name at the end of SERP title?
Keyword density is 2-3% (combined all keywords)?
Content-Length is at least 570 words

Image SEO

Has alt tags on images? (Tags should contain keywords, but no keyword stuffing. Alt tags should be succinct—like you were describing the image in a caption)
Has keywords in the image title and description? (Most of the people leave this option but it can certainly boost keyword rank)

Website Speed

Site loading time is less than 3 seconds?
Has Google PageSpeed Insights Score of at least 80 on mobile?
Has Google PageSpeed Insights Score of at least 70 on desktop

Site Engagement

Check analytics for:
Time spent on site
Pages per session
Bounce rate

Social Engagement

Check the number of people that like your client’s page on Facebook
Check Facebook shares & likes per post
Compare to local competitors
Check the number of Twitter followers
Check Twitter retweets & likes per tweet
Check Tweets mentioning your brand name
Compare to local competitors
Check the number of LinkedIn company followers
Check Linkedin shares per post
Compare to local competitors

Does your business need assistance to Triumph on Local Search? Convirtio Has Your Back!

At Convirtio, our team has decades of combined experience helping businesses of all sizes get to the top of the search engines and stay there.

We know local matters, and local businesses are the lifeblood of our business and country. We help businesses master their digital marketing from local to social media to website design, we are your one-stop-shop and Utah’s internet marketing advisors trusted by businesses in the state for over 16 years!

Our company offers a powerful, web-driven platform that allows you to compete with customers of all sizes and with completely customizable solutions to fix local marketing problems, improve brand awareness, findability, reputation, lead and sales conversions, and advocacy.

Contact the team at Utah’s Digital Marketing Agency, Convirtio at (888) 851-3319 or click here to contact us now with a simple lead form. We look forward to speaking with you and can’t wait to help you #GetFound.